Search engine optimization, SEO for short, is a broad term given to any of the various techniques used by websites to increase their ranking within the search engines. There is no one way of doing it, but it is still used as a general term. The reason SEO is important is that it will help people find your site when they are using search engines to find information, which is relatively often.
The search engines use automated software to "crawl" the web in search of new or updated pages. Once
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